"Family Night Program" signage at the Shoppes at Bel Air, an enclosed shopping mall in Mobile, Alabama.
This is a different take on the youth escort policy signage that I’ve seen at other malls, in that after it states the policy, it encourages families to go shopping together. I still oppose it, though, for the same reason as the others, i.e. if you alienate your younger shoppers because you find them inconvenient, they won’t come back when they’re able to spend more money, and will take their money somewhere that actually respects them. Also note that they say that their youth escort program was implemented "in response to feedback from teens, parents, shoppers, retailers, and community leaders," which I took to mean that they were trying to pass of responsibility for a program that they chose to implement that they know will alientate their clientele. I’d rather see them put up a sign that says, “Dear younger shoppers: we don’t want you here,” because that would at least be honest.
Ben Schumin is a professional photographer who captures the intricacies of daily life. This image is all rights reserved. Contact me directly for licensing information.